The classic paradigm of illusion involves a five-point set-up that is rarely deviated from but remains effective:
1. The Bait: Inducements include a deeply discounted stay or free theme park tickets – one must only sit through a one-hour‘ presentation’;
2. The Switch: The one-hour presentation becomes a five or six-hour ordeal during which the patron’s precious vacation time is commandeered;
3. The Pitch: A. The patron is promised liberal access to an exotic network of resorts worldwide, each one more opulent than the one before; B. The hapless patron is reassured as to the merits of the product as a financial investment ‘guaranteed’ to appreciate in value;
5. The Closer: The unwitting patron, mentally and emotionally exhausted, finally capitulates under the unrelenting pressure of the sales pitching, willing to pay virtually any amount of money simply to get out of the room. Learn more about how to get rid of your timeshare!
A corollary of the classic paradigm is the up-sale process. In this scenario, the patron is finally able to access resort accommodations, although on deeply disappointing terms and conditions. Thus, she’s all too willing to attend a second, ‘educational’ presentation, on how to properly use her allocation of points so as to optimize their value. And so the process repeats itself, time and again.
Of course, this approach is more refined and nuanced than what we can describe in a single paragraph or two. For example, subtle psychological factors are involved, like the creation of a sense that the patron is ‘beholden’ to her hosts, having accepted a significant gratuity – the tickets, the discounted stay, etc., – just to exist in such a luxurious environment. The environment itself – no expense is spared at this stage – seems to lend credence to the tangible reality of the product offered. And there again, the patron is on vacation. All her defenses are down. There are beaches to visit, boutiques, restaurants, and scenic vistas await. This is no time for dickering and stressing over the technical legal jargon contained in a hundred-page missive of closing documents. It’s much easier just to take the word of that nice young salesman who seems so earnest and sincere – so invested in improving the quality of her vacationing life. Plus, it’s far, far from home. If there’s any problem at all, how likely is it to follow her all the way back to Omaha? Learn more about timeshare cancellation attorney!
Such a sophisticated approach is the product of a very practiced and refined marketing scheme perfected over years of experience. To counter it, an equally thoughtful and reasoned approach is required. And although this approach is the also the product of years dealing in dealing with these issues, our objectives remain simple:
1. To protect you. We set forth your claims and defenses in asserting a cohesive legal position, preserving this position for defense of any subsequent lawsuit, thereby dissuading it from occurring to begin with;
2. To insulate you from harassment from the timeshare developer. You don’t need the stress of dealing with collection agents trying to get into your pockets; and
3. To protect your credit. Through invocation of consumer protection laws pertaining to credit-related disputes at the state and federal level, this aspect of representation is extremely important.